simon malls
THIS IS SIMON
Combating the ‘Retail Apocalypse’ narrative, David Simon transformed the ‘Mallrats’ space of the 90s into luxe shopping experiences. Today, their properties across North America, Europe, and Asia see daily foot traffic in the hundred millions.
CAMPAIGN – “create memories”
Our holiday social push utilized experiential marketing: “selfie stations” and light installations at The Florida Mall. Promos included branded social posts, campaign hashtags, on-site floor cling and digital banners.
FLOOR CLING
CAPTURE THE MOMENT – Snap the perfect holiday photo. #ShopFloridaMall
RESULTS
During a two-month span, the campaign amassed thousands of impressions and likes, increasing Instagram traffic by 35%.
FAMILY-FRIENDLY WEB INITIATIVE
Their rebrand included a new concept: Family At Simon. Enter, hundreds of activity-focused itineraries for each of their Simon Mall and Premium Outlet locations.
