Rue La La
i want it, i got it
Rue La La is an online shopping destination offering best-selling brands at up to 70% off retail prices: daily flash sales up the ante.
digital: branded content
We showcased their brand persona via “Rue-isms” – sassy, relatable quips speaking to the RLL lifestyle.
social campaign + pop-up shop – rue la la x cotton
This collab included social coverage, campaign development and a brick-and-mortar pop-up shop.
PHASE 1: PROMOS
Teasers for the new products, event space and attendee perks via email and social.
PHASE 2: #SUMMEROFCOTTON EVENT
Host: Jacey Duprie
Social media influencer and creator of ‘Damsel In Dior’
PHASE 3: ONLINE BOUTIQUE LAUNCH
