macy’s

own your style

From installing the world’s first escalators (see the wooden OGs in the Herald Square flagship) to the iconic Thanksgiving Day Parade, Macy’s defines “American institution.”

My tasks as Lead Copywriter: concepting, editorial and a ready sense of humor for all those late-night, omg-deadline-tomorrow work meetings.

digital: BANNERs

Sitewide assets promoting the Big Home Sale.

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digital: dress refresh sitelet

A seasonal style guide helping to solve every what-to-wear dilemma.

SOMETHING ABOUT SPRING

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PRINT: CATALOGS

Benefit-driven editorial for beauty, home & more.

HOLIDAY 2023

SPRING 2023