bareminerals
THE POWER OF GOOD
BareMinerals is all about the message beyond the makeup. That’s why they offer clean, conscious beauty that’s good to your skin, good for the community and good to the planet.
digital: email
I routinely went beyond the briefs, infusing the work with as many pop-culture references as good sense (and our CRM team) allowed. Additional wins included writing some of our most-opened emails to date.
VALENTINE’S DAY 2019 – ‘POWER COUPLES’
A personal favorite. We forgo the usual “true love” puns in favor of dating-app swiping. While the brief lacked any such concept (and of course, CRM hated it), design was on-board. To our delight, it was approved.
digital: product launch campaign
Campaign launch for the brand-new Complexion Rescue Foundation Stick.
PRE-LAUNCH TEASERS
COMPLEXION RESCUE LAUNCH
SPECIAL EVENT
digital: Product copy
From holiday to product launches, a few samples of copy written for our own site, Sephora and QVC.
Desert Escape
A travel-ready lash and lip duo featuring our best-selling volumizing mascara and moisturizing matte liquid lipstick in a shade that flatters all skin tones.
Dance under the desert sun with out 10-in-1 LASH DOMINATION® Volumizing Mascara, made with nourishing minerals and quinoa protein complex to improve the look of lashes while delivering ultimate lash volume for a perfect lash look. Our vegan GEN NUDE® Matte Liquid Lipstick delivers comfortable, full-coverage color with a moisturizing cream-to-matte finish that is long lasting and transfer-resistant.
Live.
Love.
Lips.
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GEN NUDE® Lip Vault
Exclusive, limited-edition set featuring full-size lipcolors in 20 expertly-curated shades
The perfect gift for any beauty lover, this limited-edition 20-piece set features fan-favorite GEN NUDE® and STATEMENT lip shades in four distinct finishes that are sure to make the season merry and bright.